Patients who find you and then actually book
Allied health practices rarely have a visibility problem on its own. A clinic can rank well and run ads, and still lose the patient somewhere between the search result and the first appointment. We look at the whole path, from the search a patient types to the moment your front desk confirms the booking.
Free first call. Thirty minutes. No pitch deck.
- AHPRAevery asset written to the advertising guidelines
- Near methe searches patients make when they are ready to book
- ReferrersGPs and specialists treated as an audience
- Rebookingthe second visit tracked, not only the first
Savvy Signature helps allied health businesses across Australia strengthen their digital presence through strategic marketing, SEO, Google Ads and conversion-focused website development. We work with physiotherapy clinics, psychology practices, podiatrists and other allied health providers to build sustainable patient acquisition strategies, improve local search visibility and create more effective digital enquiry journeys.
Three things that are different about allied health
Most new patients start on a map
When someone needs a podiatrist or a physio, they usually search with their suburb or with “near me” and choose from the practices in the map results. Your Google Business Profile, your reviews and your suburb pages decide that choice long before your website does. We start there.
The rules limit the usual sales tools
The AHPRA advertising guidelines rule out testimonials about clinical care, claims of superiority and offers that encourage unnecessary treatment. That removes most of what generic agencies rely on. We write to the guidelines from the first draft and keep a note of why each claim is worded as it is.
The first visit is only half the result
Allied health care usually runs over several sessions. A campaign that books one appointment and then loses the patient is worth far less than its cost per lead suggests. We track rebooking alongside new enquiries, and build the reminders and follow-up that protect it.
What an engagement usually includes
- 01
Map listing and local SEO
Categories, services, photos and suburb pages for each location, so you appear in the map results that matter.
SEO and AI search - 02
Google Ads by service
A separate campaign for each service you want more of, rather than one budget spent on whatever is cheapest.
Google Ads - 03
A website built for booking
Clear service pages, practitioner profiles and an online booking path with as few steps as possible.
Websites - 04
Referrer marketing
Practitioner pages and updates that give GPs and specialists a reason to refer to you by name.
- 05
Follow-up and rebooking
Reminders, missed-call follow-up and rebooking prompts, connected to your practice software where possible.
CRM and automation - 06
Compliance notes
A short record of the reasoning behind each claim, written against the advertising guidelines.
Allied health marketing by discipline
We have separate pages for physiotherapy marketing and psychology marketing, because patients choose each one very differently. Podiatry, occupational therapy, speech pathology, dietetics, exercise physiology, chiropractic and osteopathy practices follow the approach on this page. For clinics that support NDIS participants, see NDIS marketing.
Questions we get asked
Start with a clinic audit
We will review your map listing, website, ads and booking path against the advertising guidelines, and tell you the one thing worth fixing first.
No lock-in contracts. Australian team on the call.
Areas reviewed
Listing, website, ads, booking
Physiotherapy, psychology, podiatry, occupational therapy, speech pathology, dietetics, exercise physiology, chiropractic and osteopathy. The approach changes with how patients choose each one, which is why physiotherapy and psychology have their own pages.
Not reviews or testimonials about clinical care, under the AHPRA advertising guidelines. Reviews that patients leave on independent sites such as Google are a different matter, as long as you do not republish the clinical ones. We will show you where the line sits for your profession.
Yes. Each location gets its own map listing, suburb pages and campaign budget, because each one competes in a different local market.
Often, yes. Systems such as Cliniko and Nookal can feed booking and attendance data into reporting, which is how we measure rebooking rather than guessing at it. We confirm what is possible for your system in the audit.
Google Ads usually produces enquiries within a few weeks. Local SEO and map visibility take three to six months to build. Fixing missed calls and follow-up is often the quickest gain, because those patients are already trying to reach you.
Book a free strategy call
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