Make the first step easier to take
Booking a first appointment with a psychologist is a hard decision, often made late at night after weeks of putting it off. The practices that win those enquiries make the decision feel simple: who you will see, what it costs, how soon you can start and what happens next.
Free first call. Thirty minutes. No pitch deck.
- Privacyhealth information handled as sensitive data
- Fitclients matched to the right psychologist
- AHPRAevery asset written to the guidelines
- Waitlistdemand managed, not only generated
Our psychology marketing helps practices across Australia reach people who are ready to start therapy, and makes that first step easier to take. We combine psychology SEO, careful Google Ads management, a clear practice website and private intake automation for solo psychologists and group practices.
Three things that are different about psychology
The decision is personal and slow
People research for a long time before they contact a psychologist. Content that answers their real questions about cost, Medicare rebates and what a first session is like does more work than any advertisement.
Targeting is restricted, for good reason
Google and Meta both limit advertising that targets people on the basis of their health, and remarketing to someone who read an anxiety page is off limits. We build campaigns on search intent and location instead, and keep health information out of tracking.
Many practices have a waitlist, not a lead problem
If your psychologists are fully booked, more enquiries only lengthen the waitlist. Often the useful work is matching enquiries to practitioners with availability, or growing demand for the services and times that still have room.
What an engagement usually includes
- 01
Psychology SEO
Service and concern pages that explain what you treat, who clients will see and how sessions work, in plain language.
SEO and AI search - 02
Careful Google Ads
Search campaigns built on intent and location, with no health-based targeting or remarketing.
Google Ads - 03
A practice website people trust
Psychologist profiles, fees, rebates and availability set out clearly, so first contact feels easy.
Websites - 04
Private intake automation
Enquiry forms and follow-up designed for sensitive information, with access limited to the people who need it.
CRM and automation - 05
Referrer information
Clear details for GPs and psychiatrists on how to refer, and who in the practice has availability.
- 06
Availability matching
Routing that sends each enquiry to a psychologist with space, rather than to a full calendar.
Psychology marketing across Australia
We work with practices on the Gold Coast and in Brisbane, and remotely across Australia. Psychology is part of our wider allied health marketing.
Questions we get asked
Start with a practice audit
We will review your website, search visibility, intake process and tracking, and tell you the one thing worth fixing first.
No lock-in contracts. Australian team on the call.
Areas reviewed
Website, search, intake, tracking
No. The AHPRA advertising guidelines prohibit testimonials about clinical care, and in psychology the privacy concerns make them unwise in any case. Clear information about your approach works better.
Yes, when it is built on what people search for rather than on who they are. Search ads for a psychologist in a suburb are fine. Remarketing to people based on mental health content is not, and we do not use it.
Enquiry forms collect only what intake needs, data goes to systems with proper access control, and no health information is passed to advertising or analytics platforms. We will walk you through the setup.
Possibly not more enquiries. You may need better matching, a waitlist that converts when space opens, or demand for a new service or practitioner. The audit tells you which.
Both. A solo practice usually needs a strong profile and local visibility. A group practice needs matching, intake and reporting across several practitioners.
Book a free strategy call
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