Work out what is broken, before you pay anyone
We publish the things we would otherwise say in a first meeting. Six free diagnostics, a benchmark series, and a weekly healthcare growth newsletter. No email wall on the results, because gating a diagnostic tool defeats the point of building one.
Free. No signup to see your result.
Free diagnostics
Six tools, no signup required to see your result.
- 01 / 06
Marketing health check
For when you suspect something is wrong but cannot name it. Twelve questions, a scored result and the three things to fix first.
- 02 / 06
Revenue leak calculator
You know the spend. This works out the return, and where the money is going missing between click and customer.
- 03 / 06
Strategy versus activity analyser
Separates what you are doing from what you are achieving. Uncomfortable for most businesses, which is why it is useful.
- 04 / 06
Digital infrastructure audit
Website, tracking, CRM and automation, scored against what a business your size should have.
- 05 / 06
Growth strategy simulator
Model what happens to enquiries and revenue if you change spend, conversion rate or average sale value.
- 06 / 06
Provider evaluation framework
The questions to ask any agency, including us. Built so you can score three shortlisted suppliers against the same criteria.
Series and research
The Ad Doctor healthcare growth series
One edition per Australian healthcare profession: what patient acquisition actually looks like in dental, physio, psychology, podiatry and the rest, inside AHPRA rules.
Healthcare marketingAustralian benchmarks
What a normal cost per lead, conversion rate and close rate looks like in your industry, so you can tell whether your numbers are a problem or just your market.
AI answer visibility research
An annual study of how often Australian service businesses appear in AI-generated answers, and what the ones that do have in common.
SEO and AI search
If you read one thing here, make it the provider evaluation framework.
It is a list of questions designed to expose weak agency answers, and we published it knowing we would have to answer them too.
Or skip the tools and just ask us
The audit covers what all six diagnostics cover, with a person interpreting the result instead of a scoring algorithm.
No lock-in contracts. Australian team on the call.
Diagnostics in one
With a person reading it
Book a free strategy call
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