+61 4499 47112
Free growth audit

Fill the appointment book with the right patients

Physiotherapy patients arrive by very different routes. Some search for a physio near work after an injury. Some are sent by a GP, and others by an insurer after a workplace or road injury. Each route needs its own message, and most clinics market as if there were only one.

Book a free growth audit

Free first call. Thirty minutes. No pitch deck.

  • Near methe search patients make when they are in pain
  • GP referralsa source worth marketing for directly
  • AHPRAevery asset written to the guidelines
  • Rebookingcourses of care tracked past the first visit
A physiotherapy treatment table in a bright clinic room

Our physiotherapy marketing services help clinics attract relevant patient enquiries and strengthen their position in competitive local markets. Through physiotherapy SEO, Google Ads management, website optimisation, educational content and automated enquiry follow-ups, we create connected marketing systems that support patient acquisition and ongoing clinic growth.

Three things that are different about physiotherapy

  1. Pain makes people search close to home

    Someone with a sore back searches for a physio near them and books the first clinic that looks credible and has a time this week. Map visibility, clear availability and a short booking path win that patient. Clever advertising rarely does.

  2. Referrals come from several places

    GPs, specialists, sports clubs and insurers all send patients, and each needs a different reason to choose you. We build practitioner pages and referrer material alongside the patient marketing, so referrals are not left to chance.

  3. A course of care is the real result

    Much of the value in physiotherapy sits after the first appointment. We measure rebooking and drop-off as well as new enquiries, and set up reminders that keep patients on their treatment plan.

What an engagement usually includes

  • 01

    Physiotherapy SEO

    Condition and suburb pages written for how patients actually search, plus your map listing for each location.

    SEO and AI search
  • 02

    Google Ads for priority services

    Campaigns for the services you want to grow, such as sports injury, pelvic health or rehab after surgery.

    Google Ads
  • 03

    A booking-first website

    Availability, location and an online booking button on every service page.

    Websites
  • 04

    Educational content

    Plain-language articles that answer the questions patients ask before they book.

  • 05

    Automated follow-up

    Missed-call text-backs, booking reminders and rebooking prompts after each visit.

    CRM and automation
  • 06

    Referrer material

    Practitioner profiles and regular updates for GPs, specialists and clubs in your area.

Physiotherapy marketing by city

We work with clinics on the Gold Coast and in Brisbane most often, and remotely with practices in other cities. Physiotherapy sits within our wider allied health marketing, alongside psychology. See all locations.

Questions we get asked

Start with a clinic audit

We will review your map listing, website, ads and booking path, and show you where new patients are slipping away.

Book a free growth audit

No lock-in contracts. Australian team on the call.

4

Areas reviewed

Listing, website, ads, booking

Only within the AHPRA advertising guidelines. You cannot use testimonials about clinical outcomes or make claims that create unreasonable expectations. You can explain what a treatment involves and who it suits, which is usually more persuasive anyway.

Google first for most clinics, because it reaches people who are already looking for a physio. Meta suits building awareness of a specific programme, such as clinical pilates or a running clinic, better than injury enquiries.

Yes, within the rules. That usually means practitioner pages, a clear referral process and periodic updates to local practices. It is slow to build and very durable once it works.

Yes. Each clinic gets its own listing, suburb pages and budget, with reporting that shows how each location performs.

Ads usually produce enquiries within a few weeks. SEO and map visibility take three to six months. Changes to follow-up and rebooking can show results within a month.