Six steps, no mystery
Nothing here should surprise you. You will know how long each step takes before it starts, what lands at the end of it, and the one or two things we need from you to keep it moving. If a step slips you will see it on the board in the portal the same day we do. This is our marketing agency process, written down so you can hold us to it.
Step one is a 45 minute call.
- 01Discovery call45 minutes
- 02Growth plan1 to 4 weeks
- 03Design2 to 3 weeks
- 04Build3 to 6 weeks
- 05Launch1 week
- 06GrowOngoing
Six steps, in order
Discovery call
Takes 45 minutesWe learn how your business actually wins customers and where it is stuck. You get an honest read on whether there is a project here.
We needYour time, and access to analytics if you have it.
You receiveA written summary of what we heard and what we would do first.
Growth plan
Takes 1 to 4 weeksPriorities, sequence, costs and dates. Written so your board can approve it and another agency could execute it.
We needThree hours of leadership time, twelve months of revenue by service line.
You receiveThe plan document, a costed first ninety days, and a measurement framework.
Design
Takes 2 to 3 weeksYou see real designs early and tell us what to change, before anything is built and changes become expensive.
We needFeedback in one consolidated round rather than five emails.
You receiveDesigned pages or campaign concepts, in the browser rather than as flat images.
Build
Takes 3 to 6 weeksWe build it and connect it to the tools you already use. Tracking is configured before launch, not after.
We needContent, logins and one decision-maker who can approve.
You receiveA working site, campaign or system, tested on real devices.
Launch
Takes 1 weekEverything goes live and we watch the numbers from day one. The first fortnight after launch is when the fixable problems appear.
We needSomeone available to answer enquiries, because they will start arriving.
You receiveLive tracking, a baseline report, and a daily watch for the first two weeks.
Grow
Takes OngoingMonthly reporting, weekly optimisation and a quarterly session about what to do next rather than what happened.
We needThirty minutes a month, and honesty about what is converting on your end.
You receiveLive dashboards, a monthly written read, and a quarterly plan review.
The first ninety days
Weeks one to four: discovery, plan and design. Weeks five to ten: build and tracking. Week eleven: launch. Weeks twelve and thirteen: watch, fix and set the baseline. That is the realistic shape for a website plus campaign engagement. Strategy-only work finishes at week four. A campaign-only engagement starts producing data by week three.
We have a ninety day initial period on retainers for one reason: almost nothing in search produces a fair read in less than a quarter, and judging the work at week six would be unfair to both of us. After that it is month to month.
Questions we get asked
Step one is a conversation
No proposal, no deck, no commitment. We will tell you what we would do first and roughly what it costs.
No lock-in contracts. Australian team on the call.
Step one
45 minutes, no deck
That is what the design step is for, and why it comes before build. Two rounds of revision are included. If after two rounds we are still not close, something went wrong in discovery and we will go back there rather than iterating forever.
Heaviest at discovery and design, roughly five to eight hours total across the first month. Then around thirty minutes a month, plus whatever content you want to be involved in.
Yes, after the initial ninety days, with thirty days notice. Paid campaigns can be paused immediately if cash flow changes.
We will tell you before you ask. The quarterly review exists to make that conversation scheduled rather than awkward.
Book a free strategy call
Thank you. We have your details and will be in touch soon.